21 Jan
Customer Service
It is estimated that poor customer service, the cost of cable / satellite industry about 12 billion dollars in lost revenue last year, before the financial services industry, with over 10 billion dollars in losses , satellite companies strange, given the cable / stand as the future of home and subscription services for businesses of all things, information and entertainment.
How can the company survive with such poor customer service? Take emerging consumers in the age 27-43, often in the service ended 1-1/2 times per year, compared to older consumers. Consumers are the target, the cable and telecom companies want to because of their strong (triple play) to buy energy. These companies are turning towards a future where intelligence and education of consumers, asking the crowd, be prepared to change the offer at least suspicion of bad service. View Media Post – Summary of the research, based on a survey conducted by Genesys with the research firm Greenfield Online market, Datamonitor / ANALYST egg.
